A fair amount of fuss was made regarding Music Copyright Society of China's (MCSC) announcement that it had reached an licensing agreement with Baidu, China's top online infringer of copyrights. MCSC even announced that they had received their first royalty payment from China's largest search engine (Yes, Baidu is like merging Google with the old Napster). Finally, a major breakthrough that should please everyone, especially Chinese songwriters, right?
Not quite. On the same day MCSC made their announcement, famous chinese songwriter and producer Xiaosong Gao posted an open letter on his sina blog titled "A letter to my colleagues of the Chinese Songwriters Copyright Alliance." He was joined by several songwriters such as Xiao Ke and Yadong Zhang in launching the Chinese Songwriters Copyright Alliance (CSCA) a couple of days earlier to fight the egregious copyright infringement by Baidu and negotiate on behalf of songwriters not represented by MCSC. Within days, CSCA soon attracted hundreds of new members.
Xiaosong Gao established MaiTian Music, which used to be China's largest record label, and now lives in the Los Angeles where he works in film and music sector. He also served as Director of Entertainment for SOHU.com, one of the most popular portals in China. So Gao certainly has a stake in what happens in China on the copyright front, the credibility to speak out and understanding of China's online market.
By Eric de Fontenay
this article was co-written with Xingyue Peng
Read more at http://mi2nmusicpr.livejournal.com/5056